Adidas says customer data stolen in cyber attack

Adidas has disclosed it's been deed by a cyber onslaught successful which customers' idiosyncratic accusation has been stolen.

The sportswear elephantine said criminals had obtained "certain user data" which "mainly consists" of the interaction accusation of radical who had been successful interaction with its assistance desk.

Adidas said passwords and recognition paper and different outgo information were not compromised.

"We stay afloat committed to protecting the privateness and information of our consumers, and sincerely regret immoderate inconvenience oregon interest caused by this incident," it said successful a station connected its website.

"Adidas customers volition understandably beryllium disquieted that their idiosyncratic information has fallen into the hands of hackers who mightiness effort to exploit it, truthful it is captious that Adidas provides wide and timely updates to affected shoppers and supports them successful taking steps to support themselves," said Lisa Barber, from user radical Which?

She advised radical who mightiness beryllium affected to support a adjacent oculus connected slope accounts and recognition reports for suspicious activity.

She added they should besides beryllium wary of unexpected telephone calls, emails oregon societal media messages purporting to subordinate to the hack arsenic these could beryllium from scammers trying to instrumentality further vantage of the cyber attack

It comes arsenic retailers including Marks & Spencer and Co-op person been targeted successful large cyber attacks.

In their cases, the hacks severely compromised concern operations - determination is nary denotation thing akin has happened with Adidas.

"Adidas precocious became alert that an unauthorized outer enactment obtained definite user information done a third-party lawsuit work provider," the steadfast said.

"We instantly took steps to incorporate the incidental and launched a broad investigation, collaborating with starring accusation information experts.

"Adidas is successful the process of informing perchance affected consumers arsenic good arsenic due information extortion and instrumentality enforcement authorities accordant with applicable law."

There person been respective cyber incidents reported since April 2025, with immoderate experts uncovering links betwixt them.

The BBC understands UK constabulary are focusing connected a notorious radical of English-speaking hackers, known arsenic Scattered Spider, arsenic perchance being down the M&S cyber attack.

The aforesaid radical is believed to person been down hacks connected the Co-op and Harrods, but it was M&S that suffered the biggest impact.

M&S estimates the cyber-attack will outgo the steadfast astir £300m, equivalent to a 3rd of its profit.

There is nary proposition that this radical is down the information breach astatine Adidas.

But the steadfast revealed earlier this period it had faced information breaches successful different parts of its planetary empire - including its Turkish and South Korean arms.